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— sheep pasture rebrand + wayfinding
Sheep Pasture is a multi-purpose outdoor space located in Easton, MA. They focus on providing an engaging outdoor space for people to get in touch with nature and learn about the environment. They required a new brand identity, which included a logo, signage, and a full outdoor wayfinding system for the buildings and various outdoor trails located there. The logo and wayfinding system delivers articulate ideas and wayfinding messaging for visitors, and the system is easy to read with clean icons and bright earthy colors. Together, the colors and the icons allow visitors to easily retain information about the trails, the maps, and the mission of the organization.





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