The Visioning Change Conference (sponsored by Organic Growers School) is a program for farmers and botanists to gather and share new innovative ideas in farming and agriculture. Identity design for the conference required the creation of a logo, wordmark, catalog spreads, and merchandise for the conference using two different styles. By focusing on one earthy style and one more modern visionary style, two identities formed that revolved around innovation, variety, and organized layout. The final products work together in harmony stylistically and relay the cutting edge and informative nature of the conference through color, texture, and layout.