Daughters Seven is a rock band based in the Southcoast of MA. Cleverly named after the combined number of daughters they have, the band specializes in rock n' roll covers and classic hits. For their identity development, it was most important to incorporate the timeless feeling of their aesthetic while also weaving in the personalities of the band members. The final result is a dynamic set of logos, album covers, and merchandise that subtly pays tribute to the careers of each of the band members (a foxglove plant for pharmacy and a cog for engineering) while also acting as a visual representation of the music they play.